Marks & Spencer's Plan A scheme is designed to make them the most sustainable major
retailer by 2015, targeting areas such as Climate change, Waste, Sustainable Resource,
Fair Partner & Health, within their organisation and also the way they operate. Here,
various campaign elements are developed in order to bring the Plan A identity to life...

Plan A identity

In-store packaging range

Packaging - café

Packaging - In-store

In-store labelling

Advertising - M&S magazine

Web design
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